The Okanagan Basin Water Board has launched a pledge program to increase awareness of its Make Water Work conservation program. The focus on the program is on domestic outdoor "non-working" water: lawns and shrubs that (a) look nice but don't do anything and (b) lose water to evaporation. Working water, in contrast, creates economic benefit (agriculture, golf). And domestic indoor water use is generally returned to the basin (through the water treatment plant or eventually seepage to the aquifer from your septic field).
Some pretty disturbing photos from California: http://www.theatlantic.com/photo/2014/09/dramatic-photos-of-californias-historic-drought/100804/.
Thanks to Nelson Jatel at the OBWB for passing these along.